原则1 以客户为关注焦点
Organizations depend on their customers and therefore should understand current and future customer needs, should meet customer requirements and strive to exceed customer expectations.
组织依赖于他们的客户,所以应该了解客户现在和将来的需求,应该满足客户需求并努力超越客户期望。
Key benefits:
关键好处:
· Increased revenue and market share obtained through flexible and fast responses to market opportunities.
通过灵活和快速的对市场机会的反应提高了收入和市场份额。
· Increased effectiveness in the use of the organization’s resources to enhance customer satisfaction.
提高了组织对资源的有效利用来增强客户满意。
· Improved customer loyalty leading to repeat business.
提高了客户忠诚度,留住回头客。
Applying the principle of customer focus typically leads to:
应用以客户为关注焦点通常需要:
· Researching and understanding customer needs and expectations.
调查研究和理解客户的需求和期望。
· Ensuring that the objectives of the organization are linked to customer needs and expectations.
确保把组织目标和客户需求和期望连接起来。
· Communicating customer needs and expectations throughout the organization.
在组织内部全面沟通客户需求和期望。
· Measuring customer satisfaction and acting on the results.
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